About
Our Story
ROO was born from a simple observation: meal prep doesn't have to be messy. We watched home cooks make countless trips to the trash can, juggle multiple bowls for scraps, and spend extra time cleaning up after cooking. We knew there had to be a better way.
After months of testing and refinement, we created ROO—a reusable silicone solution that transforms chaotic meal prep into an organized, efficient system. What started as a solution to our own kitchen frustrations has helped many a home cook reclaim their countertops and enjoy cooking again.
Our Mission
We believe cooking should be enjoyable, not stressful. Our mission is to eliminate the mess and hassle from meal prep so you can focus on what matters: creating delicious food for the people you love.
ROO isn't just about keeping your kitchen clean—it's about giving you back time, reducing waste, and making everyday cooking feel effortless. We're committed to creating thoughtful, sustainable products that make your life easier.
Why We're Different
- Purpose-built design: ROO was designed specifically for meal prep efficiency, not as a general-purpose container
- Quality materials: We use food-grade silicone that's built to last for years
- Customer-focused: Every design decision is based on real feedback from home cooks like you
- Risk-free guarantee: We stand behind our product with a 30-Day Money-Back Guarantee because we know ROO works
Join the ROO Community
Join our community of organized, efficient cooks who've discovered that meal prep doesn't have to be messy.
Ready to experience cleaner, faster meal prep?
Try ROO risk-free for 30 days. If it doesn't transform your kitchen routine, we'll refund your purchase—no questions asked.